Drake has once again sent shockwaves through the music industry after unexpectedly releasing three new albums — “Iceman,” “Habibti,” and “Maid of Honour” — on Friday, packed with lyrical shots aimed at some of the biggest names in entertainment.

The 39-year-old rapper appears to have escalated his ongoing rap rivalries, especially his high-profile feud with Kendrick Lamar, while also taking aim at several other major celebrities across hip-hop, sports, and entertainment.

Fans quickly began decoding lyrics across social media, identifying multiple direct and indirect disses scattered throughout the project.

Kendrick Lamar

Drake reignited his long-running feud with Kendrick Lamar across multiple tracks, referencing their ongoing lyrical war that previously included diss tracks like “Not Like Us” and “Family Matters.”

On the song “Make Them Pay,” Drake references legal battles involving his record label and alludes to the controversy surrounding Lamar’s past diss content aimed at him.

He also appears to mock streaming narratives and public perception surrounding Lamar’s success.

On “Make Them Remember,” Drake makes a pointed jab at Lamar’s stature by referencing NBA legend Muggsy Bogues, implying physical comparisons in a metaphorical diss.

On “Dust,” he dismisses Lamar’s discography outright, suggesting he cannot recall his most notable tracks or impact.

J. Cole

J. Cole is also caught in the crossfire on “Make Them Pay,” where Drake references the idea of the “Big 3” in rap — a label often used to describe Drake, Kendrick Lamar, and J. Cole.

Drake rejects the concept entirely, suggesting the grouping created unnecessary tension in hip-hop.

Elsewhere in the track, he appears to question loyalty within the rap circle, implying disappointment over shifting alliances during his feud with Lamar.

Jay-Z

Drake takes aim at Jay-Z on multiple songs, including “Janice STFU” and “Whisper My Name,” where he critiques veteran artists in hip-hop and their relationship with newer generations.

He suggests that established figures in the industry are disconnected from rising artists and the current rap landscape.

He also references cultural debates involving wealth and status, alluding to viral discussions about choosing money over dinner with high-profile moguls.

DJ Khaled

On “Make Them Play,” Drake references DJ Khaled in a politically charged lyric, criticizing him for not publicly aligning with his stance on global issues.

He specifically mentions frustration with silence around international conflict, implying disappointment in Khaled’s public position.

A$AP Rocky and Rihanna

On “Burning Bridges,” Drake appears to take indirect shots at A$AP Rocky and Rihanna, referencing their relationship and Rihanna’s long absence from releasing new music.

The lyrics also allude to personal history and past romantic connections, reigniting speculation about unresolved tensions.

Rick Ross

Rick Ross is referenced on “Make Them Pay,” where Drake delivers a line suggesting past professional ties in the music streaming era.

The mention comes shortly after public comments from Ross addressing his current stance on Drake, which he previously downplayed as “nothing.”

Dr. Dre

On “1 AM In Albany,” Drake appears to take a controversial jab at Dr. Dre, referencing legal consequences tied to wordplay involving the rapper’s name and initials.

The lyric sparked immediate online debate due to its tone and interpretation.

Pharrell Williams

Drake also references Pharrell Williams on “Make Them Pay,” boasting about owning jewelry previously associated with the Virginia Beach producer.

The line is framed as a flex about collecting high-value cultural items tied to hip-hop history.

LeBron James

One of the most surprising targets is NBA star LeBron James, once considered a close friend of Drake.

On “1 AM In Albany,” Drake criticizes LeBron’s career decisions and loyalty, referencing his movement between teams.

He also delivers a personal-sounding line suggesting differences between them on identity and authenticity, sparking major online discussion about the status of their relationship.